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Design Hotels™ ARENA 2016 – Anual Member Conference

This year’s Arena took place in the catalunian city of Barcelona from September 21th until 23th.
“Come Together: The New Culture of Collaboration“- was one of the most well-attended conference, with more than 390 representatives from member hotels. Arena is considered as an enriching platform with inspiring panels of experts and speakers from various industries for discussion, exchange, presentations and trends (James O’Reilly/NeueHouse, Martin Raymond and Chris Sanderson/The Future Laboratory, Kfir Levy and Eduardo Castillo/Habitas e.g.). For three spirited and highly engaging days the conference attendees gathered at the state-of-the-art L’Auditori – as a national institution and cultural, creative icon. Ocaña at Plaça Reial with its original 1850s architecture was the scenery for a night of authentic food, inspiring drinks, and a boisterous party.
Art Direction: Stage design, mobile architecture for partner presentation, event concept – in collaboration with Svenja Hammerbeck.